Vị Việt Nam Restaurant and Café is Vietnam’s first green brand restaurant (™), with a mission to elevate the country’s regional culinary heritage into high-end dining experiences. The brand offers refined gastronomy paired with a commitment to environmental sustainability. Inspired by Vietnam’s rich culinary culture, Vị is not only a place to enjoy exquisite dishes but also a journey to discover the values of culture, nature, people, and heritage of Vietnam.
With a philosophy that emphasizes harmony between people and nature, Vị is dedicated to serving dishes crafted from fresh, sustainable, and organic local ingredients. Each dish tells a story about Vietnam’s land, people, and natural ingredients. From Hanoi to Hue and Saigon, Vị brings a diverse culinary experience from the North to the South while preserving traditional flavors, combined with Western cooking techniques.
Vị is not just a restaurant but a symbol of sustainability and culinary culture. Its goal is to achieve the prestigious Michelin Green Star, showcasing its dedication to sustainable development and quality service. The brand not only sets a new standard for high-end dining in Vietnam but also aims to promote green, sustainable culinary values globally. Representing Vietnam through its signature sub-brands, such as Vị Hà Nội, Vị Huế, and Vị Sài Gòn, Vị is a truly Vietnamese brand by Vietnamese people.
Logo Meaning of Vị Restaurant and Café
The Vị Restaurant and Café logo is deeply rooted in the brand’s cultural and philosophical values. Inspired by the star anise—a staple spice in Vietnamese cuisine—the logo features a five-pointed star. Beyond its culinary significance, the star anise symbolizes harmony, balance, and richness.
The five-pointed star represents the Vietnamese principles of nhân, lễ, nghĩa, trí, tín (benevolence, propriety, righteousness, wisdom, faithfulness) and the ngũ hành (five elements: Metal, Wood, Water, Fire, Earth), which embody balance in the universe and life. It also symbolizes the convergence of the five core flavors in Vietnamese cuisine—sour, spicy, salty, sweet, and bitter—each delivering a distinct sensory experience. The number 5 reflects the perfect harmony of yin and yang, encompassing all aspects of flavor. The star, designed with star anise petals or leaves, radiates like Vietnamese cuisine, showcasing its essence and spreading cultural and heritage values.
The slogan, “Quintessence Converges – Tinh Hoa Hội Tụ,” encapsulates the perfect blend of cultural, artistic, natural, and experiential elements, embodying the spirit of Vị Restaurant and Café. It highlights the fusion of Vietnamese culinary excellence, sophisticated spaces, and a deep connection to heritage. This reflects Vị’s mission to provide diners with a complete experience of Vietnam’s richness through exquisite dishes and world-class dining.
With a vibrant red as the primary color, the Vị logo signifies the brand’s mission: balancing culinary artistry and environmental responsibility. Every detail in the logo honors Vietnam’s traditional values while opening new horizons for sustainable gastronomy. The five-pointed star also symbolizes Vị’s aspiration to become an international brand, where culinary excellence and sustainability shine together.
Through this logo, Vị aims to communicate the harmony between Vietnam’s cultural heritage and its pioneering spirit in green dining. Vị strives to be a destination for those who appreciate the sophistication and uniqueness of Vietnamese cuisine while becoming a symbol of sustainable development, leading Vietnam’s green revolution in dining.
