Vietnam’s first green brand restaurant™
Our Vision, Mission & Core Values
Mission
Vị Việt Nam Restaurant and Café is dedicated to preserving and elevating Vietnam’s rich culinary heritage. By blending traditional flavors with modern techniques and a commitment to sustainability, Vị aims to provide guests with high-end dining experiences that celebrate the essence of Vietnamese culture while fostering environmental responsibility.
Vị aspires to:
- Transform local culinary traditions into world-class dining experiences.
- Promote sustainable practices in every aspect of its operations.
- Serve as a cultural ambassador for Vietnamese cuisine on the global stage.
Vision
To become an internationally recognized leader in sustainable fine dining.
Vị aspires to:
- Setting a benchmark for green restaurant practices in Vietnam and beyond.
- Achieving the prestigious Michelin Green Star as a testament to its commitment to sustainability and quality.
- Expanding its presence across Vietnam, showcasing diverse regional cuisines and promoting Vietnamese culinary artistry worldwide.
Vị strives to be a brand synonymous with Vietnam’s culinary and cultural quintessence, where every meal is a journey connecting people with the country’s rich history, traditions, and natural beauty.
Core Values
1. Sustainability
• Upholding eco-friendly practices, from sourcing local organic ingredients to reducing waste and conserving resources.
2. Authenticity
• Staying true to the heritage of Vietnamese cuisine by preserving traditional recipes and regional flavors.
3. Innovation
• Blending traditional culinary artistry with modern techniques to create unique, memorable dining experiences.
4. Excellence
•Committing to the highest standards of quality in food, service, and ambiance.
5. Harmony
• Emphasizing balance in flavors, designs, and practices, inspired by Vietnam’s cultural philosophy of harmony with nature.
6. Community
• Supporting local farmers, artisans, and suppliers while fostering awareness and education about sustainable living.
7. Cultural Pride
• Celebrating and sharing Vietnam’s diverse culinary and cultural heritage with the world.
