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I n recent years, Vietnam has witnessed a surge in super-rich tourists, a growing segment that seeks unique, private, and often exclusive experiences. This trend has transformed Vietnam into a luxury destination for high-net-worth travelers. However, meeting the demands of this elite group requires meticulous attention to detail, customized experiences, and specialized services, presenting challenges…

I n recent years, Vietnamese cuisine has made significant strides, from the growth of local restaurant chains to establishing its position on the global culinary map. Among the pioneers in this movement is Mr. Dang Trung Dung, the founding chairman of the Vị Việt Nam Restaurant and Café brand – a trailblazer in combining regional…

V ị Việt Nam Restaurant and Café is Vietnam’s first green brand restaurant (™), with a mission to elevate the country’s regional culinary heritage into high-end dining experiences. The brand offers refined gastronomy paired with a commitment to environmental sustainability. Inspired by Vietnam’s rich culinary culture, Vị is not only a place to enjoy exquisite…

L aunched in Hanoi in 2023, Vị Restaurant and Café has quickly established itself as a shining star in Vietnam’s burgeoning culinary scene, proudly standing as the nation’s first green brand restaurant. On its ambitious journey toward Michelin recognition, particularly the Michelin Green Star, Vị highlights its commitment to sustainability in every aspect of dining.…

How Pham Luc’s Artistic Journey Captures the Essence of Vietnam P ainting is more than a profession for Pham Luc; it is an intrinsic part of his life—a form of exercise for the soul. Born in 1943 in Hue, Luc’s immersion in art began at a tender age when he transformed everyday objects into makeshift…

V ietnamese cuisine is a vibrant reflection of the country’s diverse geography, culture, and history. Each region of Vietnam—from the temperate north to the sunny central coast and the tropical south—offers unique flavors and cooking techniques that tell a story of the land and its people. With its emphasis on fresh ingredients, balance of flavors,…

Hue’s First Green Restaurant and Café Goes Green, Declares Zero Plastic to Celebrate Visit Hue Year 2025 H ue, Vietnam — Vị Việt Nam Restaurant and Café, Vietnam’s First Green Brand Restaurant™, proudly announces the opening of its third sustainable venue, Vị Huế Restaurant and Café, located at 61 Võ Thị Sáu Street. With a…

V ị Restaurant and Café, with its presence in Vị Sài Gòn, Vị Huế, and Vị Hà Nội, transcends the concept of a mere dining establishment. It is a vibrant celebration of Vietnam’s cultural and culinary quintessence. Drawing inspiration from the Vietnamese word “vị,” meaning flavor, taste, and position, the brand represents the nation’s deep…

L acquer art, a hallmark of Vietnamese tradition, represents the creativity, skill, and cultural depth of the Vietnamese people. With roots in daily life and spirituality, lacquer art has transcended its origins to become a celebrated art form internationally. Today, it is both a cultural symbol and a medium for modern artistic expression. Origins and…